BBA RESEARCH METHODOLOGY 5
MAJOR TOPICS FOR RESEARCH IN BUSINESS
• General Business, Economic, and corporate Research
• Short-range forecasting (up to one year)
• Long-range forecasting (over one year)
• Studies of business and industry trends
• Inflation and pricing studies
• Plant and warehouse location studies
• Acquisition studies
• Export and international studies
• Financial and Accounting Research
• Forecasts of financial interest-rate trends
• Stock, bond, and commodity value predictions
• Capital formation alternatives
• Research related to mergers and acquisitions
• Risk-return trade off studies
• Impact of taxes
• Portfolio analysis
• Research on financial institutions
• Expected-rate-of-return studies
• Capital asset pricing models
• Credit risk management in corporates
• Cost analysis
• Management and Organizational Behavior Research
• Total quality management
• Morale and job satisfaction
• Leadership styles and their effectiveness
• Employee productivity
• Organizational effectiveness
• Structural studies
• Absenteeism and turnover
• Organizational communication
• Time and motion studies
• Physical environment studies
• Labor union trends
• Sales and Marketing Research
• Measurement of market potentials
• Market-share analysis
• Market segmentation studies
• Determination of market characteristics
• Sales analysis
• Establishment of sales quotas, territories
• Distribution-channel studies
• New-product concept tests
• Test-market studies
• Advertising research Buyer-behavior/consumer satisfaction studies
• Corporate Responsibility Research
• Ecological impact studies
• Legal constraints on advertising and promotion studies
• Sex, age, and racial discrimination worker-equity studies
• Social values and ethics studies.