Advantages of Personal Selling 

The Advantages of Personal Selling are as follows - 

• This is a two-way communication where the selling agent gets instant feedback from the prospective buyer about their intention to buy. 

• This is an interactive form of selling, which helps in building trust with the customer. While selling high-value products like cars, the customer must trust the product and thus personal selling is needed. 

• Personal Selling is a persuasive form of selling as in this type of sale the customers come face to face with the salesperson where it is not easy to dismiss them, there is an effort of the customer to listen to them.

• Direct selling helps in reaching the audience. 

Limitations of Personal Selling 

• It is an expensive method of selling that requires high capital costs.

• Also, this method involves many labours as it is a labour-intensive method as a large sales force is needed to carry out personal selling successfully.

• The training of the salesperson for personal selling is also a very time-consuming and costly process.

• The method can only reach a limited number of people, it does not provide mass advertisements like TV or Radio ads.

Personal selling is also known as the act of convincing a customer to buy a given product or device. It is also considered to be one of the most costly and effective promotional methods that are ever seen. It is effective as there is a face-to-face interaction observed between the seller and the buyer which helps the seller to change their promotional techniques used as the situation asks for. If you have been wanting to know more about Personal Selling - Concept, Importance, Advantages, and Limitations then now you can check out this article through Vedantu to get a detailed view on personal selling and the concepts that are involved.