Super Bazar
Meaning of Super Bazar
Super Bazar is a large scale consumers’ co-operative store, which sells a wide variety of products
like food items, vegetables, fruits, groceries as well as durable consumer goods all under one
roof. It is formed with the objective of selling goods of daily necessity to its members and also to
the general public at a reasonable price by eliminating the middlemen in the process of distribution.
Features of Super Bazar
The features of Super Bazar are:
i. These stores are set up in the form of co-operative societies.
ii. These are centrally located and also establish their branches near the residential localities.
Some Super Bazars have their mobile van, which is taken to the residential areas for sale of
goods.
iii. It deals only in standard quality products.
iv. These stores are often run on self-service basis. You can pick up the goods of your choice
from the open shelves and take them to the cash counter for making payment. In some
Super Bazars salesmen are also employed to assist the customer in the process of selection
of goods.
v. These stores are managed by elected members of the cooperative society.
vi. Super Bazars purchase goods in bulk from the manufacturers or government agencies and
sell them to the members and general public at a reasonable margin of profit.
vii. In Super Bazar goods are sold only on cash basis.
viii. The capital of Super Bazar is provided by the members of cooperative society.
Advantages of Super Bazar
Let us consider the advantages of super bazar.
i. Variety of goods: Super bazars deal with a wide range of goods of daily household need.
ii. Quality goods: It provides standard quality items to the customers. Chances of adulteration
and duplication are not there.
iii. Low Price: Due to economies of large-scale purchase and avoidance of middlemen the
goods are available at a cheaper price in super bazar.
iv. Low operating cost: In a super bazar normally services of salesmen and shop assistants
are not available. This reduces the cost of operation.
v. Benefits to members: The members of the society get the goods at a concessional rate.
Incase of surplus or profits they also get dividend according to their share holding.
vi. Freedom of selection: A customer can find goods of different brands at one place. This
makes comparison and selection easy. You can take your own time to select items of your
choice.
vii. State control: In India most of the super bazars are controlled by Central and State
Governments. This helps to maintain price and possibilities of creating artificial shortage of
goods can be avoided.
Limitations of Super Bazar
Following are some of the limitations of super bazar:
i. Heavy investment: Super bazars require large amount of capital to start and run them.
ii. Lack of efficient management: Because of insufficient funds, benefits of professional
management are not available to the super bazar.
iii. No credit facility: Goods are sold to the customers only on cash basis. Credit facility is
not available to them.